• About Us

Oberoitel Group is an organization that has been set-up byits promoters involved with the telecom sector since 1997. The purpose of forming the Oberoitel Group is to create value in the retail space for Telecom products inter alia including Mobile Phones, Tablets, Handsfree Products, Smart Watches, Laptops and Desktops.

As a first step towards the retail ecosystem, Oberoitel Group bought an existing leading chain / player in the space namely- Mobiliti World. MW was set up in 2013 by promoters who had a vast experience in the Telecom sector. The team was culled out of some existing chains and brought great value to the table. At peak the chain had some 350+ stores in Delhi, NCR and West Bengal and were doing a business of Rs 250 Crs per year amongst all the leading brands in India.

The promoters of Oberoitel Group started their journey in the telecom arena in 2001 when a single retail store opened in the Vasant Kunj area. Soon this store became a force to reckon within South Delhi where customers were offered the widest possible choices in mobile phones and allied products. The store was also chosen to become a Nokia Priority Dealer which was a golden feather at that time. Eventually the promoters changed the store back to a perfect retail destination where customers could choose products and brands of their choice. This was again keeping in mind consumer preferences for products of Nokia, Apple, Samsung, One Plus, etc.

Oberoitel Group has business interests in Dairy Products and Construction / Real Estate Activities in addition to the above. Being close to the consumer is their forte and buying Mobiliti World stores is a step that only brings us closer to our customers. We currently own and operate some 50 stores (all Multi Brand) in Delhi, NCR and WB regions. Being a chain under professional leadership and team it is our endeavor to source products directly from the Brands or only their approved channel partners.

The chain looks at a long-term relationship with the brands and customers we represent and serve. Stability in pricing, availability, affordability, abundance -all related to correct sourcing and placement brings out the best for our consumers.

Brands we represent in the Telecom space are Apple, Samsung, Vivo, Oppo, MI, OnePlus, Realme, Techno, Itel and Lava.

In the attachment business we represent; Boat, Flix, One Assist, One Plus, Samsung, MI, Oppo and Apple.

Our Vision and Mission



Our vision is to help and ensure that each customer enjoys using technology. India as a country has been adopting technology at a very rapid pace and MW would like to be a part of this adoption process.

Our promise to our customers is that we will remain committed to helping everyone discover, choose, afford and enjoy technology in the telecom space.

Our vision would be achieved by steadily increasing our presence in the geographical arena via organic growth as well as inorganic growth via the Franchisee route.



To foster trusted long-term relationships with every customer, stakeholder, and the society by delivering efficient telecommunication solutions coupled with the best-in-class support and service.